/* =========================================================
   inchan-hoc — 박인찬 / 큰아들마케팅 Ghost 테마
   HOC 디자인 토큰 기반, 그린 accent, Pretendard 한글 최적화
   =========================================================
   주의: 이모지 사용 금지. blockquote 첫 번째는 요약 콜아웃.
   ========================================================= */

/* ----- 0. Reset ----- */
*, *::before, *::after { box-sizing: border-box; }
html, body { margin: 0; padding: 0; }
img, picture, video, canvas, svg { display: block; max-width: 100%; height: auto; }
button, input, select, textarea { font: inherit; color: inherit; }

/* ----- 1. Tokens — Wise(전환) + Notion(가독성) 혼합 ----- */
:root {
    --font-sans: "Pretendard", -apple-system, BlinkMacSystemFont, "Apple SD Gothic Neo", "Segoe UI", "Noto Sans KR", sans-serif;

    /* 배경 — Notion warm white + Wise off-white */
    --bg: #FAFAF7;
    --surface: #FFFFFF;
    --surface-warm: #F5F1E8;

    /* 본문·헤딩 — 토스 진한 회색 톤 (#191f28) + 헤딩은 그린 유지 */
    --text: #191F28;          /* 메인 본문 — 토스 톤 */
    --muted: #4E5968;          /* 보조 텍스트 — 토스 보조 */
    --text-meta: #6B7684;      /* 메타·캡션 — 토스 메타 */
    --heading: #163300;
    --ink: #0B1F0F;

    /* Accent — Wise lime + 기존 그린 유지 */
    --accent: #00BC68;
    --accent-dark: #047857;
    --accent-soft: #E3F4D7;
    --accent-bright: #9FE870;

    /* 보조색 (페인포인트 박스 등에 유지) */
    --orange: #FF8A00;
    --orange-soft: #FFF4E5;
    --orange-dark: #C26A00;
    --blue: #3B82F6;
    --blue-soft: #EFF6FF;
    --blue-dark: #1D4ED8;

    /* 보더 — Notion warm gray */
    --border: #E9E5DC;
    --border-soft: #F0EDE3;
    --selection: #FFF3BF;

    /* Radius — Notion subtle + Wise rounded */
    --radius-sm: 8px;
    --radius-md: 12px;
    --radius-lg: 16px;
    --radius-pill: 999px;

    --container: 1200px;
    --reading: 720px;
}

/* ----- 2. Base ----- */
html { color-scheme: light; }

body {
    background: var(--bg);
    color: var(--text);
    font-family: var(--font-sans);
    font-size: 17px;
    line-height: 1.78;
    letter-spacing: -0.011em;
    word-break: keep-all;
    overflow-wrap: break-word;
    -webkit-font-smoothing: antialiased;
    -moz-osx-font-smoothing: grayscale;
    font-feature-settings: "ss03", "tnum";
}

@media (max-width: 767px) {
    body { font-size: 16px; line-height: 1.8; }
}

a { color: var(--accent); text-decoration: none; }
a:hover { color: var(--accent-dark); text-decoration: underline; }

::selection { background: var(--selection); color: var(--heading); }

/* ----- 3. Layout ----- */
.viewport { display: flex; flex-direction: column; min-height: 100vh; }
.site-content { flex: 1 0 auto; }
.inner { width: 100%; max-width: var(--container); margin: 0 auto; padding: 0 1.25rem; }

/* ----- 4. Header — 화이트 미니멀 ----- */
.gh-head {
    background: var(--bg);
    border-bottom: 1px solid var(--border);
    position: sticky;
    top: 0;
    z-index: 100;
}
.gh-head .inner {
    display: flex;
    align-items: center;
    justify-content: space-between;
    height: 68px;
    max-width: 1200px;
    gap: 1rem;
}
.gh-head-brand a {
    font-size: 1.15rem;
    font-weight: 800;
    letter-spacing: -0.03em;
    color: var(--heading);
    display: inline-block;
}
.gh-head-brand a:hover { color: var(--accent); text-decoration: none; }
.gh-head-brand img { max-height: 24px; width: auto; }
.gh-head-brand-text { color: var(--heading); }
.gh-head-brand-accent { color: var(--accent); }

.gh-head-menu { flex: 1; display: flex; justify-content: center; }
.gh-head-menu ul {
    display: flex;
    gap: 2rem;
    list-style: none;
    margin: 0; padding: 0;
}
.gh-head-menu a {
    color: var(--muted);
    font-size: 0.95rem;
    font-weight: 500;
    letter-spacing: -0.01em;
    transition: color 0.15s ease;
}
.gh-head-menu a:hover, .gh-head-menu .nav-current a {
    color: var(--heading);
    text-decoration: none;
}

.gh-head-actions {
    display: flex;
    align-items: center;
    gap: 0.75rem;
}
.gh-head-cta {
    display: inline-block;
    background: var(--accent-bright);
    color: var(--heading);
    padding: 0.6rem 1.4rem;
    border-radius: var(--radius-pill);
    font-size: 0.9rem;
    font-weight: 700;
    letter-spacing: -0.01em;
    transition: all 0.18s ease;
}
.gh-head-cta:hover {
    background: #B5F088;
    color: var(--heading);
    text-decoration: none;
    box-shadow: 0 4px 14px rgba(159, 232, 112, 0.4);
}

.gh-burger {
    display: none;
    background: none; border: none; cursor: pointer;
    width: 32px; height: 32px;
    flex-direction: column; justify-content: center; gap: 5px;
}
.gh-burger span { display: block; width: 22px; height: 2px; background: var(--heading); border-radius: 1px; }

@media (max-width: 767px) {
    .gh-head .inner { height: 60px; }
    .gh-head-menu { display: none; }
    .gh-head-menu.is-open {
        display: block;
        position: absolute; top: 60px; left: 0; right: 0;
        background: var(--bg);
        border-bottom: 1px solid var(--border);
        padding: 1rem 1.25rem;
        z-index: 50;
    }
    .gh-head-menu.is-open ul { flex-direction: column; gap: 1rem; }
    .gh-burger { display: flex; }
    .gh-head-cta { padding: 0.45rem 1.1rem; font-size: 0.85rem; }
}

/* ----- 5. Home — Hero (1편) + Intro + 3-col Grid ----- */
:root { --container: 1200px; --reading: 720px; }

/* Hero */
.home-hero {
    max-width: 1200px;
    margin: 2rem auto 0;
    padding: 0 1.25rem;
}
.home-hero-link {
    display: block;
    position: relative;
    border-radius: 14px;
    overflow: hidden;
    aspect-ratio: 21 / 9;
    color: #fff;
    background: #111;
}
.home-hero-link:hover { color: #fff; text-decoration: none; }
.home-hero-image {
    position: absolute; inset: 0;
    background-size: cover;
    background-position: center;
    transition: transform 0.6s ease;
}
.home-hero-link:hover .home-hero-image { transform: scale(1.03); }
.home-hero-overlay {
    position: absolute; inset: 0;
    background: linear-gradient(180deg, rgba(0,0,0,0.15) 0%, rgba(0,0,0,0.65) 100%);
}
.home-hero-content {
    position: absolute;
    left: 0; right: 0; bottom: 0;
    padding: 2rem 2.5rem 2.5rem;
    z-index: 2;
    max-width: 820px;
}
.home-hero-tag {
    display: inline-block;
    background: var(--accent);
    color: #fff;
    font-size: 0.72rem;
    font-weight: 700;
    letter-spacing: 0.05em;
    text-transform: uppercase;
    padding: 4px 10px;
    border-radius: 4px;
    margin-bottom: 0.9rem;
}
.home-hero-title {
    font-size: 2.5rem;
    font-weight: 800;
    letter-spacing: -0.03em;
    line-height: 1.25;
    margin: 0 0 0.7rem;
    color: #fff;
}
.home-hero-excerpt {
    font-size: 1rem;
    line-height: 1.6;
    color: rgba(255,255,255,0.85);
    margin: 0 0 0.8rem;
    display: -webkit-box;
    -webkit-line-clamp: 2;
    -webkit-box-orient: vertical;
    overflow: hidden;
    max-width: 720px;
}
.home-hero-meta {
    font-size: 0.85rem;
    color: rgba(255,255,255,0.7);
}
.home-hero-meta .dot { margin: 0 0.4rem; }
@media (max-width: 767px) {
    .home-hero-link { aspect-ratio: 4 / 5; }
    .home-hero-content { padding: 1.5rem 1.25rem; }
    .home-hero-title { font-size: 1.6rem; }
    .home-hero-excerpt { font-size: 0.9rem; -webkit-line-clamp: 3; }
}

/* Site intro */
.home-intro {
    padding: 4rem 1.25rem 2rem;
    text-align: center;
}
.home-intro-eyebrow {
    font-size: 0.78rem;
    font-weight: 700;
    color: var(--accent);
    letter-spacing: 0.08em;
    text-transform: uppercase;
    margin: 0 0 0.6rem;
}
.home-intro-title {
    font-size: 2rem;
    font-weight: 800;
    letter-spacing: -0.025em;
    line-height: 1.3;
    color: var(--heading);
    margin: 0 0 1rem;
    max-width: 720px;
    margin-left: auto;
    margin-right: auto;
}
.home-intro-desc {
    font-size: 1rem;
    color: var(--muted);
    line-height: 1.7;
    max-width: 640px;
    margin: 0 auto;
}
@media (max-width: 767px) {
    .home-intro { padding: 2.5rem 1.25rem 1rem; }
    .home-intro-title { font-size: 1.4rem; }
}

/* Site main */
.site-main { padding: 1rem 0 4rem; }
.site-main .inner { max-width: var(--container); margin: 0 auto; padding: 0 1.25rem; }

.section-head {
    display: flex;
    justify-content: space-between;
    align-items: baseline;
    margin: 2rem 0 1.5rem;
    padding-bottom: 0.8rem;
    border-bottom: 2px solid var(--heading);
}
.section-title {
    font-size: 1.4rem;
    font-weight: 800;
    letter-spacing: -0.02em;
    color: var(--heading);
    margin: 0;
}

/* 3-col grid */
.post-grid {
    display: grid;
    grid-template-columns: repeat(3, 1fr);
    gap: 2.5rem 2rem;
    margin: 0;
    padding: 0;
    list-style: none;
}
@media (max-width: 1024px) {
    .post-grid { grid-template-columns: repeat(2, 1fr); }
}
@media (max-width: 640px) {
    .post-grid { grid-template-columns: 1fr; gap: 2rem; }
}

.post-card {
    display: flex;
    flex-direction: column;
    gap: 0.7rem;
}

.post-card-image-link {
    display: block;
    aspect-ratio: 16 / 9;
    overflow: hidden;
    border-radius: 12px;
    background: var(--surface);
    transition: transform 0.25s ease, box-shadow 0.25s ease;
}
.post-card:hover .post-card-image-link {
    transform: translateY(-3px);
    box-shadow: 0 12px 28px rgba(17, 24, 39, 0.08);
}
.post-card-image {
    width: 100%; height: 100%;
    object-fit: cover;
    transition: transform 0.4s ease;
}
.post-card-image-placeholder {
    width: 100%; height: 100%;
    background: linear-gradient(135deg, #f3f4f6 0%, #e5e7eb 100%);
}
.post-card:hover .post-card-image { transform: scale(1.03); }

.post-card-content { display: flex; flex-direction: column; gap: 0.4rem; padding: 0 4px; }
.post-card-content-link { color: inherit; }
.post-card-content-link:hover { text-decoration: none; }

/* 카테고리 라벨 — 토스풍 회색 톤 */
.post-card-tags {
    font-size: 0.82rem;
    font-weight: 500;
    color: #6B7684;
    letter-spacing: 0;
    text-transform: none;
    margin: 0.2rem 0 0 0;
}
.post-card-tags a { color: inherit; }
.post-card-tags a:hover { text-decoration: none; color: #00BC68; }

/* 제목 — 토스풍 진한 회색 */
.post-card-title {
    font-size: 1.1rem;
    font-weight: 700;
    line-height: 1.4;
    letter-spacing: -0.015em;
    color: #191F28;
    margin: 0.15rem 0 0 0;
    display: -webkit-box;
    -webkit-line-clamp: 3;
    -webkit-box-orient: vertical;
    overflow: hidden;
}
.post-card:hover .post-card-title { color: #00BC68; }

.post-card-excerpt {
    font-size: 0.9rem;
    line-height: 1.55;
    color: #4E5968;
    margin: 0.3rem 0 0 0;
    display: -webkit-box;
    -webkit-line-clamp: 2;
    -webkit-box-orient: vertical;
    overflow: hidden;
}

/* 메타 — 단순 날짜만 (토스풍) */
.post-card-meta {
    display: flex;
    gap: 0.5rem;
    align-items: center;
    font-size: 0.82rem;
    color: #8B95A1;
    margin-top: 0.5rem;
}
.post-card-meta-date::after { content: none; }

/* ----- 6. Pagination — 한국어 페이지네이션 ----- */
.pagination {
    display: flex;
    justify-content: center;
    align-items: center;
    gap: 0.8rem;
    padding: 3rem 0 1rem;
    margin-top: 3rem;
    border-top: 1px solid var(--border-soft);
    font-size: 0.95rem;
    flex-wrap: wrap;
}
.pagination-link {
    display: inline-flex;
    align-items: center;
    gap: 0.4rem;
    color: var(--heading);
    font-weight: 600;
    padding: 0.7rem 1.4rem;
    border-radius: var(--radius-pill);
    border: 1px solid var(--border);
    background: #fff;
    transition: all 0.15s ease;
    text-decoration: none;
}
.pagination-link:hover {
    background: var(--accent-bright);
    color: var(--heading);
    border-color: var(--accent-bright);
    text-decoration: none;
    box-shadow: 0 4px 14px rgba(159, 232, 112, 0.35);
}
.pagination-link.is-disabled {
    color: var(--muted);
    background: var(--surface);
    border-color: var(--border-soft);
    cursor: not-allowed;
    opacity: 0.55;
}
.pagination-meta {
    color: var(--muted);
    font-size: 0.92rem;
    padding: 0 0.6rem;
}
.pagination-meta strong { color: var(--heading); font-weight: 700; }
@media (max-width: 600px) {
    .pagination { gap: 0.5rem; }
    .pagination-link { padding: 0.6rem 1rem; font-size: 0.88rem; }
}

/* ----- 7. Post (article) ----- */
.gh-canvas, .gh-content { max-width: var(--reading); margin: 0 auto; padding: 0 1.25rem; }

.article-header { padding: 3rem 1.25rem 1rem; max-width: var(--reading); margin: 0 auto; }
.article-tag {
    font-size: 0.78rem;
    font-weight: 700;
    color: var(--accent);
    text-transform: uppercase;
    letter-spacing: 0.05em;
    margin: 0 0 1rem;
}
.article-title {
    font-size: 2.2rem;
    font-weight: 800;
    letter-spacing: -0.025em;
    line-height: 1.25;
    color: var(--heading);
    margin: 0 0 1rem;
}
@media (max-width: 767px) {
    .article-title { font-size: 1.7rem; }
}

.article-excerpt {
    font-size: 1.05rem;
    color: var(--muted);
    line-height: 1.6;
    margin: 0 0 1.5rem;
}

.article-byline {
    display: flex;
    align-items: center;
    gap: 0.75rem;
    padding: 1rem 0;
    border-top: 1px solid var(--border-soft);
    border-bottom: 1px solid var(--border-soft);
    font-size: 0.88rem;
    color: var(--muted);
}
.article-byline a { color: var(--text); font-weight: 600; }
.article-byline a:hover { color: var(--accent); text-decoration: none; }
.byline-meta-date::before { content: "·"; margin: 0 0.5rem; color: var(--border); }

.article-image {
    max-width: 1000px;
    margin: 2rem auto;
    padding: 0 1.25rem;
}
.article-image img {
    width: 100%;
    border-radius: var(--radius-md);
}
.article-image figcaption {
    font-size: 0.85rem;
    color: var(--muted);
    text-align: center;
    margin-top: 0.5rem;
}

/* ----- 8. Content body (gh-content) ----- */
.gh-content { padding: 2rem 1.25rem 4rem; }
.gh-content > * { max-width: var(--reading); margin-left: auto; margin-right: auto; }
.gh-content > .kg-width-wide { max-width: 900px; }
.gh-content > .kg-width-full { max-width: 100%; }

.gh-content p {
    font-size: 17px;
    line-height: 1.75;
    margin: 1.1em 0;
    color: var(--text);
}
@media (max-width: 767px) { .gh-content p { font-size: 16px; } }

.gh-content h2 {
    font-size: 1.6rem;
    font-weight: 700;
    line-height: 1.4;
    letter-spacing: -0.02em;
    margin: 2.4em 0 0.7em;
    color: var(--heading);
}
.gh-content h3 {
    font-size: 1.25rem;
    font-weight: 700;
    line-height: 1.45;
    letter-spacing: -0.015em;
    margin: 2em 0 0.5em;
    color: var(--heading);
}
.gh-content h4 {
    font-size: 1.05rem;
    font-weight: 700;
    line-height: 1.5;
    margin: 1.6em 0 0.4em;
    color: var(--heading);
}

.gh-content ul, .gh-content ol { padding-left: 1.4em; margin: 1.1em 0; }
.gh-content li { margin: 0.35em 0; }
.gh-content ul li::marker { color: var(--accent); }

.gh-content a {
    color: var(--accent);
    text-decoration: underline;
    text-underline-offset: 3px;
}
.gh-content a:hover { color: var(--accent-dark); }

.gh-content strong {
    font-weight: 700;
    background: linear-gradient(transparent 60%, rgba(0,188,104,0.18) 60%);
    padding: 0 0.05em;
}

.gh-content code {
    background: var(--border-soft);
    color: var(--accent-dark);
    border: 1px solid var(--border);
    padding: 2px 7px;
    border-radius: 5px;
    font-size: 0.88em;
    font-family: ui-monospace, SFMono-Regular, Menlo, monospace;
}
.gh-content pre {
    background: #1f2937;
    color: #f9fafb;
    padding: 1rem 1.25rem;
    border-radius: var(--radius-md);
    overflow-x: auto;
    font-size: 0.88em;
    line-height: 1.6;
}
.gh-content pre code { background: none; color: inherit; border: none; padding: 0; }

.gh-content hr {
    border: none;
    border-top: 1px solid var(--border);
    margin: 2.8em auto;
}

.gh-content img, .gh-content figure img {
    border-radius: var(--radius-md);
    margin: 1.5em auto;
}
.gh-content figcaption {
    font-size: 0.85rem;
    color: var(--muted);
    text-align: center;
    margin-top: 0.4rem;
}

/* 표 */
.gh-content table {
    width: 100%;
    border-collapse: separate;
    border-spacing: 0;
    margin: 1.8em 0;
    font-size: 0.95rem;
    background: #fff;
    border: 1px solid var(--border);
    border-radius: var(--radius-md);
    overflow: hidden;
}
.gh-content thead { background: #ECFDF5; }
.gh-content th {
    padding: 12px 16px;
    text-align: left;
    font-weight: 700;
    color: var(--accent-dark);
    border-bottom: 2px solid var(--accent);
}
.gh-content td {
    padding: 12px 16px;
    border-bottom: 1px solid var(--border-soft);
}
.gh-content tbody tr:last-child td { border-bottom: none; }
.gh-content tbody tr:nth-child(even) { background: #FCFCFC; }

/* ----- 9. blockquote — 첫 번째는 그린 요약 콜아웃 ----- */
.gh-content blockquote {
    background: var(--surface);
    border-left: 3px solid var(--border);
    padding: 1.2rem 1.5rem;
    margin: 1.8em 0;
    border-radius: 0 var(--radius-sm) var(--radius-sm) 0;
    color: var(--text);
    font-style: normal;
}
.gh-content blockquote p { margin: 0.4em 0; line-height: 1.65; }
.gh-content blockquote p:first-child { margin-top: 0; }
.gh-content blockquote p:last-child { margin-bottom: 0; }

/* 첫 strong이 라벨이면 칩으로 */
.gh-content blockquote p:first-child > strong:first-child {
    display: inline-block;
    font-size: 0.78rem;
    font-weight: 700;
    padding: 4px 11px;
    border-radius: 6px;
    background: var(--border);
    color: var(--text);
    margin-right: 0.5em;
    margin-bottom: 0.4em;
    vertical-align: middle;
    background: linear-gradient(none); /* reset highlight */
}
/* 그린 요약 콜아웃 변형 */
.gh-content blockquote.callout-tldr {
    background: #F0FDF4;
    border-left-color: var(--accent);
    color: #14532D;
}
.gh-content blockquote.callout-tldr p:first-child > strong:first-child {
    background: var(--accent);
    color: #fff;
}
.gh-content blockquote.callout-quote {
    background: #F9FAFB;
    border-left-color: var(--muted);
    color: var(--heading);
    font-style: italic;
}
.gh-content blockquote strong {
    background: none !important;
    padding: 0 !important;
}

/* ----- 10. Footer ----- */
.gh-foot {
    background: var(--surface);
    border-top: 1px solid var(--border-soft);
    padding: 2rem 1.25rem;
    margin-top: 4rem;
}
.gh-foot .inner {
    display: flex;
    justify-content: space-between;
    align-items: center;
    flex-wrap: wrap;
    gap: 0.75rem;
    font-size: 0.85rem;
    color: var(--muted);
}
.gh-foot a { color: var(--muted); }
.gh-foot a:hover { color: var(--accent); text-decoration: none; }
.gh-foot-copyright a { color: var(--text); font-weight: 600; }

/* ----- 11. Tag / Author header ----- */
.tag-header, .author-header {
    padding: 3rem 1.25rem 2rem;
    border-bottom: 1px solid var(--border-soft);
    text-align: left;
}
.tag-header .inner, .author-header .inner { max-width: var(--container); }
.tag-header h1, .author-header h1 {
    font-size: 1.8rem;
    font-weight: 800;
    letter-spacing: -0.025em;
    color: var(--heading);
    margin: 0 0 0.5rem;
}
.tag-header p, .author-header p {
    color: var(--muted);
    font-size: 1rem;
    margin: 0;
    max-width: 640px;
}

/* ----- 12. Misc ----- */
.no-image-link { color: inherit; }
mark {
    background: var(--selection);
    color: var(--heading);
    padding: 0.05em 0.2em;
    border-radius: 2px;
}
.read-more-wrap {
    max-width: var(--container);
    margin: 0 auto;
    padding: 2.5rem 1.25rem;
    border-top: 1px solid var(--border-soft);
}
.read-more-wrap h3 {
    font-size: 1.1rem;
    font-weight: 700;
    color: var(--heading);
    margin: 0 0 1.5rem;
    letter-spacing: -0.02em;
}
.read-more {
    display: flex;
    flex-direction: column;
    gap: 1.5rem;
}

/* =========================================================
   13. HOC Home — B2B 컨설팅 사이트 구조 (buildableseo.io 참고)
   ========================================================= */

/* 공용 — 섹션 헤드 */
.hoc-section-head {
    text-align: center;
    max-width: 760px;
    margin: 0 auto 3rem;
}
.hoc-section-eyebrow {
    display: inline-block;
    font-size: 0.78rem;
    font-weight: 700;
    color: var(--accent-dark);
    background: var(--accent-soft);
    padding: 5px 12px;
    border-radius: 999px;
    letter-spacing: 0.02em;
    margin: 0 0 1rem;
}
.hoc-section-eyebrow-inline { display: inline-block; margin: 0; }
.hoc-section-title {
    font-size: 2.1rem;
    font-weight: 800;
    letter-spacing: -0.03em;
    line-height: 1.3;
    color: var(--heading);
    margin: 0 0 0.8rem;
}
.hoc-section-desc {
    font-size: 1rem;
    color: var(--muted);
    line-height: 1.7;
    margin: 0;
}
@media (max-width: 767px) {
    .hoc-section-title { font-size: 1.5rem; }
    .hoc-section-head { margin-bottom: 2rem; }
}

/* 공용 — 버튼 (Wise 스타일: pill + bright green high-contrast) */
.hoc-btn {
    display: inline-flex;
    align-items: center;
    gap: 0.55rem;
    padding: 1rem 1.8rem;
    font-size: 1rem;
    font-weight: 700;
    border-radius: var(--radius-pill);
    letter-spacing: -0.01em;
    transition: transform 0.15s ease, box-shadow 0.18s ease, background 0.15s ease;
    border: 1px solid transparent;
}
.hoc-btn:hover { text-decoration: none; transform: translateY(-1px); }
.hoc-btn-primary {
    background: var(--accent-bright);
    color: var(--heading);
    box-shadow: 0 6px 20px rgba(159, 232, 112, 0.35);
}
.hoc-btn-primary:hover {
    background: #B5F088;
    color: var(--heading);
    box-shadow: 0 10px 28px rgba(159, 232, 112, 0.45);
}
.hoc-btn-secondary {
    background: var(--accent);
    color: #fff;
}
.hoc-btn-secondary:hover { background: var(--accent-dark); color: #fff; }
.hoc-btn-light {
    background: #fff;
    color: var(--heading);
    border-color: var(--border);
}
.hoc-btn-light:hover { background: var(--surface-warm); color: var(--heading); border-color: var(--accent); }
.hoc-btn-ghost {
    background: transparent;
    color: #fff;
    border-color: rgba(255,255,255,0.4);
}
.hoc-btn-ghost:hover { background: rgba(255,255,255,0.1); color: #fff; }
.hoc-btn-ghost-light {
    background: transparent;
    color: var(--ink);
    border-color: rgba(11,18,32,0.18);
}
.hoc-btn-ghost-light:hover { background: rgba(11,18,32,0.04); color: var(--ink); border-color: rgba(11,18,32,0.32); }

/* ----- 13.1 Hero — Wise 라임 그린 + Notion 따뜻 베이지 + 사진 ----- */
.hoc-hero {
    padding: 5rem 1.25rem 4rem;
    background:
        radial-gradient(ellipse 80% 60% at 60% 0%, rgba(159, 232, 112, 0.22) 0%, transparent 65%),
        var(--bg);
    border-bottom: 1px solid var(--border-soft);
}
.hoc-hero .inner { max-width: 1180px; }
.hoc-hero-grid {
    display: grid;
    grid-template-columns: 1.15fr 1fr;
    gap: 3.5rem;
    align-items: center;
}
.hoc-hero-text { text-align: left; }
.hoc-hero-eyebrow {
    display: inline-block;
    font-size: 0.78rem;
    font-weight: 700;
    color: var(--heading);
    background: var(--accent-bright);
    padding: 6px 14px;
    border-radius: var(--radius-pill);
    letter-spacing: 0.02em;
    margin-bottom: 1.4rem;
}
.hoc-hero-title {
    font-size: 3rem;
    font-weight: 800;
    letter-spacing: -0.035em;
    line-height: 1.18;
    color: var(--heading);
    margin: 0 0 2.2rem;
}
.hoc-hero-accent {
    background: linear-gradient(180deg, transparent 62%, var(--accent-bright) 62%);
    padding: 0 0.12em;
    border-radius: 2px;
}
.hoc-hero-sub {
    font-size: 1.08rem;
    line-height: 1.75;
    color: var(--muted);
    max-width: 580px;
    margin: 0 0 2rem;
}
.hoc-hero-sub strong { color: var(--heading); font-weight: 700; }
.hoc-hero-cta {
    display: flex;
    flex-direction: row;
    flex-wrap: wrap;
    justify-content: flex-start;
    align-items: center;
    gap: 0.8rem;
    margin-bottom: 1.2rem;
}
.hoc-hero-note {
    font-size: 0.82rem;
    color: var(--muted);
    letter-spacing: -0.005em;
    margin: 0;
}

/* 우측 사진 — frame + caption 분리 (caption은 사진 외부 하단) */
.hoc-hero-photo {
    margin: 0;
    padding: 0;
    display: flex;
    flex-direction: column;
    align-items: center;
    gap: 1rem;
}
.hoc-hero-photo-frame {
    position: relative;
    width: 100%;
    max-width: 480px;
    border-radius: 28px;
    overflow: hidden;
    background:
        radial-gradient(ellipse 70% 50% at 50% 100%, rgba(0,188,104,0.08) 0%, transparent 70%),
        linear-gradient(180deg, #FBFFF6 0%, #F0FDEB 100%);
    box-shadow:
        0 30px 60px -15px rgba(11, 18, 32, 0.16),
        0 0 0 1px rgba(11, 18, 32, 0.04);
}
.hoc-hero-photo-frame img {
    width: 100%;
    height: auto;
    display: block;
    margin: 0 auto;
}
.hoc-hero-photo-caption {
    display: inline-flex;
    flex-direction: column;
    align-items: center;
    gap: 0.15rem;
    background: #fff;
    padding: 0.7rem 1.4rem;
    border-radius: 999px;
    box-shadow: 0 8px 22px rgba(11, 18, 32, 0.08);
    border: 1px solid var(--border);
}
.hoc-hero-photo-name {
    font-size: 0.95rem;
    font-weight: 800;
    color: var(--heading);
    letter-spacing: -0.015em;
}
.hoc-hero-photo-role {
    font-size: 0.72rem;
    color: var(--muted);
    letter-spacing: -0.005em;
}

@media (max-width: 900px) {
    .hoc-hero { padding: 3.5rem 1.25rem 3rem; }
    .hoc-hero-grid { grid-template-columns: 1fr; gap: 2rem; }
    .hoc-hero-text { text-align: center; }
    .hoc-hero-title { font-size: 2.4rem; }
    .hoc-hero-sub { margin-left: auto; margin-right: auto; font-size: 1rem; }
    .hoc-hero-cta { justify-content: center; }
    .hoc-hero-photo { order: -1; }
    .hoc-hero-photo-frame { max-width: 320px; }
}
@media (max-width: 540px) {
    .hoc-hero-eyebrow { font-size: 0.72rem; padding: 5px 12px; }
    .hoc-hero-title { font-size: 1.95rem; line-height: 1.2; }
    .hoc-hero-sub { font-size: 0.96rem; line-height: 1.7; }
    .hoc-hero-cta { flex-direction: column; gap: 0.6rem; }
    .hoc-hero-cta .hoc-btn { width: 100%; max-width: 340px; justify-content: center; }
    .hoc-hero-photo-frame { max-width: 240px; border-radius: 20px; }
    .hoc-hero-photo-caption { padding: 0.55rem 1.1rem; }
    .hoc-hero-photo-name { font-size: 0.88rem; }
    .hoc-hero-photo-role { font-size: 0.68rem; }
}
@media (max-width: 767px) {
    .hoc-hero { padding: 3rem 1.25rem 2.5rem; }
    .hoc-hero-title { font-size: 2rem; }
    .hoc-hero-sub { font-size: 1rem; }
}

/* ----- 13.2 Pain points (4 페르소나) ----- */
.hoc-pain {
    padding: 5rem 1.25rem;
    background: var(--surface);
}
.hoc-pain .inner { max-width: 1100px; }
.hoc-pain-grid {
    display: grid;
    grid-template-columns: repeat(2, 1fr);
    gap: 1.4rem;
}
.hoc-pain-card {
    background: #fff;
    border-radius: 16px;
    padding: 2rem 1.8rem;
    border: 1px solid var(--border);
    transition: transform 0.2s ease, box-shadow 0.2s ease;
}
.hoc-pain-card:hover { transform: translateY(-3px); box-shadow: 0 12px 30px rgba(11,18,32,0.08); }
.hoc-pain-card-orange { border-top: 4px solid var(--orange); }
.hoc-pain-card-blue { border-top: 4px solid var(--blue); }
.hoc-pain-tag {
    display: inline-block;
    font-size: 0.74rem;
    font-weight: 700;
    padding: 4px 11px;
    border-radius: 999px;
    margin-bottom: 1rem;
    letter-spacing: 0.02em;
}
.hoc-pain-card-orange .hoc-pain-tag { background: var(--orange-soft); color: var(--orange-dark); }
.hoc-pain-card-blue .hoc-pain-tag { background: var(--blue-soft); color: var(--blue-dark); }
.hoc-pain-quote {
    font-size: 1.4rem;
    font-weight: 800;
    letter-spacing: -0.02em;
    line-height: 1.4;
    color: var(--ink);
    margin: 0 0 0.8rem;
}
.hoc-pain-desc {
    font-size: 0.97rem;
    line-height: 1.65;
    color: var(--muted);
    margin: 0;
}
@media (max-width: 767px) {
    .hoc-pain { padding: 3rem 1.25rem; }
    .hoc-pain-grid { grid-template-columns: 1fr; gap: 1rem; }
    .hoc-pain-card { padding: 1.6rem 1.4rem; }
    .hoc-pain-quote { font-size: 1.15rem; }
}

/* ----- 13.3 Stats — 크림+다크그린 톤 ----- */
.hoc-stats {
    padding: 4.5rem 1.25rem;
    background: linear-gradient(180deg, #FAF7F0 0%, #F5F0E1 100%);
    color: #14532D;
    border-top: 1px solid rgba(0, 188, 104, 0.08);
    border-bottom: 1px solid rgba(0, 188, 104, 0.08);
}
.hoc-stats .inner { max-width: 1100px; }
.hoc-stats-grid {
    display: grid;
    grid-template-columns: repeat(4, 1fr);
    gap: 2.4rem;
    text-align: center;
}
.hoc-stat {
    position: relative;
}
.hoc-stat:not(:last-child)::after {
    content: '';
    position: absolute;
    right: -1.5rem;
    top: 20%; bottom: 20%;
    width: 1px;
    background: rgba(20, 83, 45, 0.12);
}
.hoc-stat-number {
    font-size: 3.6rem;
    font-weight: 800;
    letter-spacing: -0.04em;
    line-height: 1;
    color: #0F3520;
    margin-bottom: 0.7rem;
    font-feature-settings: "tnum";
}
.hoc-stat-unit {
    font-size: 1.4rem;
    font-weight: 700;
    color: var(--accent);
    margin-left: 0.3rem;
}
.hoc-stat-label {
    font-size: 0.95rem;
    font-weight: 500;
    color: rgba(20, 83, 45, 0.7);
    margin: 0;
    letter-spacing: -0.01em;
}
@media (max-width: 767px) {
    .hoc-stats { padding: 2.8rem 1.25rem; }
    .hoc-stats-grid { grid-template-columns: repeat(2, 1fr); gap: 2rem; }
    .hoc-stat:not(:last-child)::after { display: none; }
    .hoc-stat-number { font-size: 2.2rem; }
}

/* ----- 13.4 Cases ----- */
.hoc-cases {
    padding: 5rem 1.25rem;
    background: #fff;
}
.hoc-cases .inner { max-width: 1100px; }
.hoc-cases-grid {
    display: grid;
    grid-template-columns: repeat(2, 1fr);
    gap: 1.6rem;
}
.hoc-case-card {
    background: #fff;
    border: 1px solid var(--border);
    border-radius: 16px;
    padding: 2.2rem 2rem;
    transition: transform 0.2s ease, box-shadow 0.2s ease;
}
.hoc-case-card:hover { transform: translateY(-3px); box-shadow: 0 14px 36px rgba(11,18,32,0.08); }
.hoc-case-tag {
    display: inline-block;
    font-size: 0.78rem;
    font-weight: 700;
    color: var(--accent-dark);
    background: var(--accent-soft);
    padding: 5px 12px;
    border-radius: 999px;
    margin-bottom: 1.2rem;
}
.hoc-case-headline {
    font-size: 1.7rem;
    font-weight: 800;
    letter-spacing: -0.025em;
    line-height: 1.3;
    color: var(--ink);
    margin: 0 0 1rem;
}
.hoc-case-body {
    font-size: 0.97rem;
    line-height: 1.7;
    color: var(--muted);
    margin: 0 0 1.6rem;
}
.hoc-case-stats {
    display: grid;
    grid-template-columns: repeat(3, 1fr);
    gap: 1rem;
    list-style: none;
    padding: 1.2rem 0 0;
    margin: 0;
    border-top: 1px dashed var(--border);
}
.hoc-case-stats li { display: flex; flex-direction: column; gap: 0.2rem; }
.hoc-case-stat-num {
    font-size: 1.4rem;
    font-weight: 800;
    color: var(--orange);
    letter-spacing: -0.02em;
    line-height: 1;
}
.hoc-case-stat-label {
    font-size: 0.78rem;
    color: var(--muted);
}

/* 비포·애프터 증거 캡쳐 */
.hoc-case-proof {
    margin-top: 1.5rem;
    padding-top: 1.4rem;
    border-top: 1px solid var(--border-soft);
}
.hoc-case-proof-label {
    font-size: 0.74rem;
    font-weight: 700;
    color: var(--accent-dark);
    letter-spacing: 0.04em;
    text-transform: uppercase;
    margin-bottom: 0.7rem;
}
.hoc-case-proof-frame {
    display: block;
    border: 1px solid var(--border);
    border-radius: 10px;
    overflow: hidden;
    background: #fff;
    transition: all 0.18s ease;
}
.hoc-case-proof-frame:hover {
    border-color: var(--accent);
    box-shadow: 0 8px 22px rgba(0, 188, 104, 0.10);
    transform: translateY(-1px);
}
.hoc-case-proof-frame img {
    width: 100%;
    max-height: 280px;
    object-fit: cover;
    object-position: top;
    display: block;
}
.hoc-case-quote {
    margin: 0.9rem 0 0;
    padding: 0.9rem 1rem;
    background: var(--accent-soft);
    border-left: 3px solid var(--accent);
    border-radius: 0 8px 8px 0;
    font-size: 0.93rem;
    line-height: 1.6;
    color: var(--heading);
    font-weight: 500;
}

@media (max-width: 767px) {
    .hoc-cases { padding: 3rem 1.25rem; }
    .hoc-cases-grid { grid-template-columns: 1fr; gap: 1.2rem; }
    .hoc-case-card { padding: 1.6rem 1.4rem; }
    .hoc-case-headline { font-size: 1.4rem; }
    .hoc-case-proof-frame img { max-height: 240px; }
}

/* ----- 13.5 Testimonials (말풍선) ----- */
.hoc-testimonials {
    padding: 5rem 1.25rem;
    background: var(--surface);
}
.hoc-testimonials .inner { max-width: 1100px; }

/* 추천 글 (featured) — 강조 그리드 */
.hoc-featured {
    padding: 4.5rem 1.25rem 3rem;
    background: var(--surface);
    border-top: 1px solid var(--border-soft);
    border-bottom: 1px solid var(--border-soft);
}
.hoc-featured .inner { max-width: 1200px; }
.hoc-featured-grid {
    display: grid;
    grid-template-columns: repeat(3, 1fr);
    gap: 2.2rem 2rem;
    margin-top: 2rem;
}
@media (max-width: 1024px) {
    .hoc-featured-grid { grid-template-columns: repeat(2, 1fr); }
}
@media (max-width: 640px) {
    .hoc-featured-grid { grid-template-columns: 1fr; gap: 1.8rem; }
}

/* 4주 변화 시리즈 (place-stats) */
.hoc-journey {
    padding: 5rem 1.25rem;
    background: linear-gradient(180deg, var(--bg) 0%, var(--surface-warm) 100%);
}
.hoc-journey .inner { max-width: 1200px; }
.hoc-journey-grid {
    display: grid;
    grid-template-columns: repeat(4, 1fr);
    gap: 1.4rem;
    margin: 2.4rem 0 1.5rem;
}
.hoc-journey-step {
    margin: 0;
    background: #fff;
    border: 1px solid var(--border);
    border-radius: var(--radius-md);
    overflow: hidden;
    box-shadow: 0 4px 14px rgba(11,18,32,0.04);
    display: flex;
    flex-direction: column;
}
.hoc-journey-label {
    background: var(--accent-bright);
    color: var(--heading);
    font-size: 0.88rem;
    font-weight: 800;
    letter-spacing: -0.01em;
    padding: 0.6rem 1rem;
    text-align: center;
}
.hoc-journey-step img {
    width: 100%;
    height: 380px;
    object-fit: cover;
    object-position: top;
    background: #fff;
    display: block;
}
.hoc-journey-step figcaption {
    padding: 1.1rem 1.2rem;
    border-top: 1px solid var(--border-soft);
    display: flex;
    flex-direction: column;
    gap: 0.25rem;
    align-items: center;
    background: #fff;
}
.hoc-journey-step figcaption strong {
    font-size: 1.6rem;
    font-weight: 800;
    color: var(--heading);
    letter-spacing: -0.025em;
}
.hoc-journey-step figcaption span {
    font-size: 0.85rem;
    color: var(--muted);
}
.hoc-up {
    color: var(--accent-dark) !important;
    font-weight: 700 !important;
}
.hoc-up-strong {
    color: var(--accent-dark) !important;
    font-weight: 800 !important;
    font-size: 0.95rem !important;
}
.hoc-journey-foot {
    text-align: center;
    color: var(--text);
    font-size: 0.95rem;
    line-height: 1.7;
    margin: 1.5rem auto 0;
    max-width: 720px;
}
.hoc-journey-foot strong { color: var(--heading); }
@media (max-width: 980px) {
    .hoc-journey-grid { grid-template-columns: repeat(2, 1fr); }
}
@media (max-width: 540px) {
    .hoc-journey-grid { grid-template-columns: 1fr; }
    .hoc-journey-step img { height: 300px; }
}

/* 카톡 캡쳐 그리드 — 가로 4:3 비율, 첫 번째는 큰 feat */
.hoc-kakao-grid {
    display: grid;
    grid-template-columns: repeat(3, 1fr);
    gap: 1.5rem;
    margin-top: 2rem;
}
.hoc-kakao-card {
    margin: 0;
    background: #fff;
    border: 1px solid var(--border);
    border-radius: var(--radius-md);
    overflow: hidden;
    box-shadow: 0 4px 14px rgba(11,18,32,0.04);
    transition: transform 0.18s ease, box-shadow 0.18s ease;
    display: flex;
    flex-direction: column;
}
.hoc-kakao-card:hover {
    transform: translateY(-3px);
    box-shadow: 0 12px 28px rgba(11,18,32,0.10);
}
.hoc-kakao-card img {
    width: 100%;
    height: 320px;
    object-fit: cover;
    object-position: top;
    background: #fffbe6;
    display: block;
}
.hoc-kakao-card figcaption {
    padding: 1rem 1.2rem;
    font-size: 0.92rem;
    line-height: 1.6;
    color: var(--text);
    border-top: 1px solid var(--border-soft);
    background: #fff;
}
/* feat 카드는 2칸 차지 + 큰 이미지 */
.hoc-kakao-feat {
    grid-column: span 2;
    grid-row: span 1;
}
.hoc-kakao-feat img {
    height: 380px;
    object-position: center;
}
.hoc-kakao-feat figcaption {
    font-size: 1rem;
    font-weight: 500;
    padding: 1.2rem 1.4rem;
}
@media (max-width: 980px) {
    .hoc-kakao-grid { grid-template-columns: repeat(2, 1fr); }
    .hoc-kakao-feat { grid-column: span 2; }
}
@media (max-width: 600px) {
    .hoc-kakao-grid { grid-template-columns: 1fr; gap: 1.1rem; }
    .hoc-kakao-feat { grid-column: span 1; }
    .hoc-kakao-card img { height: 260px; }
    .hoc-kakao-feat img { height: 300px; }
}
.hoc-bubbles {
    display: flex;
    flex-direction: column;
    gap: 1.6rem;
}
.hoc-bubble {
    max-width: 60%;
    display: flex;
    flex-direction: column;
    gap: 0.4rem;
}
.hoc-bubble-left { align-self: flex-start; align-items: flex-start; }
.hoc-bubble-right { align-self: flex-end; align-items: flex-end; }
.hoc-bubble-body {
    background: #fff;
    border: 1px solid var(--border);
    border-radius: 16px;
    padding: 1rem 1.4rem;
    position: relative;
    box-shadow: 0 6px 18px rgba(11,18,32,0.04);
}
.hoc-bubble-body p {
    margin: 0;
    font-size: 1rem;
    line-height: 1.65;
    color: var(--ink);
    font-weight: 500;
}
/* 말풍선 꼬리 */
.hoc-bubble-left .hoc-bubble-body::before {
    content: "";
    position: absolute;
    left: -8px; bottom: 14px;
    width: 14px; height: 14px;
    background: #fff;
    border-left: 1px solid var(--border);
    border-bottom: 1px solid var(--border);
    transform: rotate(45deg);
    border-bottom-left-radius: 3px;
}
.hoc-bubble-right .hoc-bubble-body::before {
    content: "";
    position: absolute;
    right: -8px; bottom: 14px;
    width: 14px; height: 14px;
    background: #fff;
    border-right: 1px solid var(--border);
    border-top: 1px solid var(--border);
    transform: rotate(45deg);
    border-top-right-radius: 3px;
}
.hoc-bubble-author {
    font-size: 0.82rem;
    color: var(--muted);
    padding: 0 0.4rem;
}
@media (max-width: 767px) {
    .hoc-testimonials { padding: 3rem 1.25rem; }
    .hoc-bubble { max-width: 88%; }
}

/* ----- 13.6 Resource ----- */
.hoc-resource {
    padding: 4rem 1.25rem;
    background: #fff;
}
.hoc-resource .inner { max-width: 1100px; }
.hoc-resource-card {
    display: grid;
    grid-template-columns: 80px 1fr auto;
    gap: 1.8rem;
    align-items: center;
    background: linear-gradient(135deg, var(--accent-soft) 0%, #fff 100%);
    border: 1px solid var(--accent);
    border-radius: 18px;
    padding: 2.2rem 2.4rem;
}
.hoc-resource-icon {
    width: 80px; height: 80px;
    background: #fff;
    border-radius: 14px;
    display: flex;
    align-items: center;
    justify-content: center;
    color: var(--accent-dark);
    border: 1px solid var(--accent-soft);
}
.hoc-resource-text { min-width: 0; }
.hoc-resource-eyebrow {
    font-size: 0.78rem;
    font-weight: 700;
    color: var(--accent-dark);
    letter-spacing: 0.05em;
    text-transform: uppercase;
    margin: 0 0 0.4rem;
}
.hoc-resource-title {
    font-size: 1.5rem;
    font-weight: 800;
    letter-spacing: -0.025em;
    color: var(--ink);
    margin: 0 0 0.5rem;
}
.hoc-resource-desc {
    font-size: 0.95rem;
    line-height: 1.65;
    color: var(--muted);
    margin: 0;
}
@media (max-width: 767px) {
    .hoc-resource-card {
        grid-template-columns: 1fr;
        text-align: center;
        padding: 1.8rem 1.4rem;
        gap: 1.2rem;
    }
    .hoc-resource-icon { margin: 0 auto; }
    .hoc-resource-cta { display: flex; justify-content: center; }
    .hoc-resource-title { font-size: 1.25rem; }
}

/* ----- 13.7 CTA (대형) ----- */
.hoc-cta {
    padding: 5rem 1.25rem;
    background: #fff;
}
.hoc-cta .inner { max-width: 1100px; }
.hoc-cta-card {
    background: linear-gradient(135deg, var(--ink) 0%, #1f2937 100%);
    color: #fff;
    border-radius: 22px;
    padding: 4rem 3rem;
    text-align: center;
    position: relative;
    overflow: hidden;
}
.hoc-cta-card::before {
    content: "";
    position: absolute;
    top: -50%; right: -10%;
    width: 400px; height: 400px;
    background: radial-gradient(circle, rgba(255,138,0,0.18) 0%, transparent 70%);
    pointer-events: none;
}
.hoc-cta-card::after {
    content: "";
    position: absolute;
    bottom: -50%; left: -10%;
    width: 400px; height: 400px;
    background: radial-gradient(circle, rgba(0,188,104,0.18) 0%, transparent 70%);
    pointer-events: none;
}
.hoc-cta-eyebrow {
    display: inline-block;
    font-size: 0.78rem;
    font-weight: 700;
    color: var(--orange);
    background: rgba(255,138,0,0.15);
    padding: 5px 14px;
    border-radius: 999px;
    margin: 0 0 1.4rem;
    position: relative; z-index: 2;
}
.hoc-cta-title {
    font-size: 2.2rem;
    font-weight: 800;
    letter-spacing: -0.025em;
    line-height: 1.3;
    margin: 0 0 1rem;
    position: relative; z-index: 2;
}
.hoc-cta-desc {
    font-size: 1.05rem;
    line-height: 1.65;
    color: rgba(255,255,255,0.75);
    max-width: 640px;
    margin: 0 auto 2.2rem;
    position: relative; z-index: 2;
}
.hoc-cta-buttons {
    display: flex;
    justify-content: center;
    gap: 0.8rem;
    flex-wrap: wrap;
    position: relative; z-index: 2;
}
@media (max-width: 767px) {
    .hoc-cta { padding: 3rem 1.25rem; }
    .hoc-cta-card { padding: 2.4rem 1.6rem; border-radius: 16px; }
    .hoc-cta-title { font-size: 1.5rem; }
    .hoc-cta-desc { font-size: 0.95rem; }
}

/* ----- 13.8 FAQ ----- */
.hoc-faq {
    padding: 5rem 1.25rem 6rem;
    background: var(--surface);
}
.hoc-faq .inner { max-width: 820px; }
.hoc-faq-list {
    display: flex;
    flex-direction: column;
    gap: 0.8rem;
}
.hoc-faq-item {
    background: #fff;
    border: 1px solid var(--border);
    border-radius: 12px;
    overflow: hidden;
    transition: border-color 0.2s ease, box-shadow 0.2s ease;
}
.hoc-faq-item[open] {
    border-color: var(--accent);
    box-shadow: 0 6px 18px rgba(0,188,104,0.08);
}
.hoc-faq-item summary {
    display: flex;
    justify-content: space-between;
    align-items: center;
    padding: 1.3rem 1.6rem;
    cursor: pointer;
    list-style: none;
    user-select: none;
    gap: 1rem;
}
.hoc-faq-item summary::-webkit-details-marker { display: none; }
.hoc-faq-q {
    font-size: 1.05rem;
    font-weight: 700;
    color: var(--ink);
    letter-spacing: -0.015em;
    line-height: 1.5;
}
.hoc-faq-icon {
    flex-shrink: 0;
    width: 28px; height: 28px;
    border-radius: 50%;
    background: var(--surface);
    position: relative;
    transition: background 0.2s ease, transform 0.2s ease;
}
.hoc-faq-icon::before, .hoc-faq-icon::after {
    content: "";
    position: absolute;
    background: var(--ink);
    top: 50%; left: 50%;
    transform: translate(-50%, -50%);
    transition: transform 0.2s ease, background 0.2s ease;
}
.hoc-faq-icon::before { width: 12px; height: 2px; }
.hoc-faq-icon::after { width: 2px; height: 12px; }
.hoc-faq-item[open] .hoc-faq-icon { background: var(--accent); }
.hoc-faq-item[open] .hoc-faq-icon::before,
.hoc-faq-item[open] .hoc-faq-icon::after { background: #fff; }
.hoc-faq-item[open] .hoc-faq-icon::after { transform: translate(-50%, -50%) rotate(90deg); }
.hoc-faq-a {
    padding: 0 1.6rem 1.5rem;
    border-top: 1px solid var(--border-soft);
    margin-top: 0;
}
.hoc-faq-a p {
    margin: 1rem 0 0;
    font-size: 0.97rem;
    line-height: 1.75;
    color: var(--muted);
}
@media (max-width: 767px) {
    .hoc-faq { padding: 3rem 1.25rem 4rem; }
    .hoc-faq-item summary { padding: 1.1rem 1.3rem; }
    .hoc-faq-q { font-size: 0.97rem; }
    .hoc-faq-a { padding: 0 1.3rem 1.2rem; }
}

/* ----- 13.9 블로그 그리드 섹션 헤드 (홈에서만, 가운데 정렬 + more 링크) ----- */
.site-main .section-head {
    flex-direction: column;
    align-items: center;
    text-align: center;
    border-bottom: none;
    padding-bottom: 0;
    margin: 4rem 0 2.5rem;
    gap: 0.6rem;
}
.site-main .section-title {
    font-size: 2.1rem;
    letter-spacing: -0.03em;
}
.section-more {
    margin-top: 0.4rem;
    font-size: 0.92rem;
    font-weight: 600;
    color: var(--accent-dark);
}
.section-more:hover { color: var(--accent); text-decoration: none; }
@media (max-width: 767px) {
    .site-main .section-title { font-size: 1.5rem; }
}

/* ----- 13.10 Header CTA 버튼 (오렌지 강조) ----- */
.gh-head-button {
    background: var(--ink);
    color: #fff;
}
.gh-head-button:hover { background: #1f2937; color: #fff; }

/* ----- 13.11 Footer 신규 레이아웃 ----- */
.gh-foot {
    background: var(--ink);
    border-top: none;
    color: rgba(255,255,255,0.7);
    padding: 3rem 1.25rem 2rem;
    margin-top: 0;
}
.gh-foot .inner {
    max-width: 1100px;
    flex-direction: column;
    align-items: stretch;
    gap: 1.5rem;
}
.gh-foot a { color: rgba(255,255,255,0.75); }
.gh-foot a:hover { color: #fff; text-decoration: none; }
.gh-foot-brand .gh-foot-name {
    font-size: 1.05rem;
    font-weight: 800;
    color: #fff;
    margin: 0 0 0.25rem;
    letter-spacing: -0.02em;
}
.gh-foot-brand .gh-foot-tagline {
    font-size: 0.88rem;
    color: rgba(255,255,255,0.6);
    margin: 0;
}
.gh-foot-nav ul {
    display: flex;
    flex-wrap: wrap;
    gap: 1.5rem;
    list-style: none;
    padding: 0;
    margin: 0;
}
.gh-foot-nav a {
    font-size: 0.9rem;
    font-weight: 500;
}
/* ----- 13.12 박인찬 영상 섹션 ----- */
.hoc-video {
    padding: 4rem 1.25rem;
    background: var(--surface);
    border-top: 1px solid var(--border-soft);
    border-bottom: 1px solid var(--border-soft);
}
.hoc-video .inner {
    max-width: 900px;
    margin: 0 auto;
    text-align: center;
}
.hoc-video .hoc-section-eyebrow {
    color: var(--accent);
    margin-bottom: 0.6rem;
}
.hoc-video .hoc-section-title {
    font-size: 1.85rem;
    font-weight: 800;
    letter-spacing: -0.025em;
    line-height: 1.3;
    color: var(--heading);
    margin: 0 0 0.6rem;
}
.hoc-video-sub {
    font-size: 1rem;
    color: var(--muted);
    line-height: 1.6;
    margin: 0 auto 2rem;
    max-width: 640px;
}
.hoc-video-frame {
    position: relative;
    width: 100%;
    aspect-ratio: 16 / 9;
    border-radius: 14px;
    overflow: hidden;
    box-shadow: 0 18px 40px rgba(0, 188, 104, 0.10), 0 6px 16px rgba(0,0,0,0.06);
    background: #000;
}
.hoc-video-frame iframe {
    position: absolute;
    inset: 0;
    width: 100%;
    height: 100%;
    border: 0;
}
.hoc-video-channel {
    display: inline-flex;
    align-items: center;
    gap: 0.4rem;
    margin-top: 1.5rem;
    font-size: 0.95rem;
    font-weight: 600;
    color: var(--accent);
    text-decoration: none;
}
.hoc-video-channel:hover { color: var(--accent-dark); text-decoration: underline; }
@media (max-width: 767px) {
    .hoc-video { padding: 2.5rem 1rem; }
    .hoc-video .hoc-section-title { font-size: 1.4rem; }
    .hoc-video-sub { font-size: 0.92rem; }
}

.gh-foot-social {
    display: flex;
    gap: 0.6rem;
}
.gh-foot-social-link {
    display: inline-flex;
    align-items: center;
    justify-content: center;
    width: 38px;
    height: 38px;
    border-radius: 999px;
    background: rgba(255,255,255,0.06);
    color: rgba(255,255,255,0.85);
    transition: all 0.18s ease;
}
.gh-foot-social-link:hover {
    background: var(--accent);
    color: #fff;
    text-decoration: none;
}
.gh-foot-meta {
    border-top: 1px solid rgba(255,255,255,0.1);
    padding-top: 1.2rem;
}
.gh-foot-copyright {
    font-size: 0.8rem;
    color: rgba(255,255,255,0.45);
    margin: 0;
}
@media (max-width: 767px) {
    .gh-foot { padding: 2.5rem 1.25rem 1.5rem; }
}

/* ============================================================
   13.x Home — Paths (1줄 질문 + 4묶음 가이드)
   ============================================================ */
.hoc-paths {
    padding: 5rem 1.25rem;
    background: var(--surface-warm);
    border-top: 1px solid var(--border);
    border-bottom: 1px solid var(--border);
}
.hoc-paths .inner { max-width: 1100px; margin: 0 auto; }

/* ----- 1줄 질문 ----- */
.hoc-paths-question { text-align: center; margin-bottom: 4rem; }
.hoc-paths-question .hoc-section-eyebrow,
.hoc-paths-cards-head .hoc-section-eyebrow { margin: 0 auto 0.5rem; }
.hoc-paths-question .hoc-section-title,
.hoc-paths-cards-head .hoc-section-title { margin: 0 auto 0.6rem; }
.hoc-paths-question .hoc-section-desc,
.hoc-paths-cards-head .hoc-section-desc {
    color: var(--muted);
    font-size: 1rem;
    margin: 0 auto 2rem;
    max-width: 640px;
}

.hoc-paths-stages {
    display: grid;
    grid-template-columns: repeat(4, 1fr);
    gap: 1rem;
    max-width: 1100px;
    margin: 0 auto;
}
.hoc-paths-stage {
    display: flex;
    flex-direction: column;
    align-items: flex-start;
    gap: 0.4rem;
    background: #fff;
    border: 1px solid var(--border);
    border-radius: 14px;
    padding: 1.4rem 1.4rem 1.5rem;
    text-align: left;
    text-decoration: none;
    color: var(--text);
    transition: transform 0.15s ease, box-shadow 0.15s ease, border-color 0.15s ease;
    position: relative;
}
.hoc-paths-stage:hover {
    transform: translateY(-3px);
    box-shadow: 0 12px 28px rgba(0, 188, 104, 0.12);
    border-color: var(--accent);
    text-decoration: none;
    color: var(--text);
}
.hoc-paths-stage-num {
    font-size: 1.4rem;
    font-weight: 800;
    color: var(--accent);
    line-height: 1;
}
.hoc-paths-stage-label {
    font-size: 1.05rem;
    font-weight: 800;
    color: var(--ink);
    letter-spacing: -0.018em;
    line-height: 1.3;
}
.hoc-paths-stage-hint {
    font-size: 0.85rem;
    color: var(--muted);
    line-height: 1.5;
    margin-top: 0.2rem;
}
.hoc-paths-stage::after {
    content: "→";
    position: absolute;
    bottom: 1.3rem;
    right: 1.4rem;
    color: var(--accent);
    font-size: 1.1rem;
    font-weight: 700;
    opacity: 0.5;
    transition: opacity 0.15s ease, transform 0.15s ease;
}
.hoc-paths-stage:hover::after { opacity: 1; transform: translateX(3px); }

/* ----- 4묶음 카드 헤드 ----- */
.hoc-paths-cards-head { text-align: center; margin-bottom: 2.4rem; }

/* ----- 4묶음 카드 ----- */
.hoc-paths-cards {
    display: grid;
    grid-template-columns: repeat(2, 1fr);
    gap: 1.6rem;
}
.hoc-paths-card {
    background: #fff;
    border: 1px solid var(--border);
    border-radius: 16px;
    padding: 2rem 1.9rem 1.8rem;
    transition: transform 0.18s ease, box-shadow 0.18s ease;
    display: flex;
    flex-direction: column;
}
.hoc-paths-card:hover {
    transform: translateY(-3px);
    box-shadow: 0 16px 36px rgba(11, 18, 32, 0.08);
}
.hoc-paths-card-1 { border-top: 4px solid var(--accent); }
.hoc-paths-card-2 { border-top: 4px solid var(--orange); }
.hoc-paths-card-3 { border-top: 4px solid var(--blue); }
.hoc-paths-card-4 { border-top: 4px solid var(--accent-bright); }

.hoc-paths-card-num {
    display: inline-block;
    font-size: 0.85rem;
    font-weight: 800;
    color: var(--accent);
    background: var(--accent-soft);
    padding: 4px 12px;
    border-radius: 999px;
    margin-bottom: 1rem;
    letter-spacing: 0.05em;
}
.hoc-paths-card-2 .hoc-paths-card-num { color: var(--orange-dark); background: var(--orange-soft); }
.hoc-paths-card-3 .hoc-paths-card-num { color: var(--blue-dark); background: var(--blue-soft); }

.hoc-paths-card-title {
    font-size: 1.32rem;
    font-weight: 800;
    color: var(--ink);
    letter-spacing: -0.02em;
    line-height: 1.35;
    margin: 0 0 0.7rem;
}
.hoc-paths-card-desc {
    font-size: 0.96rem;
    line-height: 1.65;
    color: var(--muted);
    margin: 0 0 1.4rem;
}

.hoc-paths-card-articles {
    list-style: none;
    margin: 0 0 1.4rem;
    padding: 0;
    display: flex;
    flex-direction: column;
    gap: 0.7rem;
}
.hoc-paths-card-articles li {
    border-left: 2px solid var(--border);
    padding-left: 0.9rem;
    transition: border-color 0.15s ease;
}
.hoc-paths-card-articles li:hover { border-left-color: var(--accent); }
.hoc-paths-card-articles a {
    display: block;
    font-size: 0.97rem;
    line-height: 1.5;
    color: var(--text);
    font-weight: 600;
    letter-spacing: -0.012em;
    text-decoration: none;
}
.hoc-paths-card-articles a:hover { color: var(--accent-dark); text-decoration: underline; }

.hoc-paths-card-more {
    display: inline-flex;
    align-items: center;
    gap: 0.3rem;
    margin-top: auto;
    font-size: 0.92rem;
    font-weight: 700;
    color: var(--accent-dark);
    text-decoration: none;
    padding-top: 0.5rem;
    border-top: 1px solid var(--border-soft);
}
.hoc-paths-card-more:hover { color: var(--accent); text-decoration: underline; }

/* ----- 모바일 ----- */
@media (max-width: 900px) {
    .hoc-paths-stages { grid-template-columns: repeat(2, 1fr); }
    .hoc-paths-cards { grid-template-columns: 1fr; gap: 1.2rem; }
}
@media (max-width: 540px) {
    .hoc-paths { padding: 3.2rem 1.25rem; }
    .hoc-paths-question { margin-bottom: 2.5rem; }
    .hoc-paths-stages { grid-template-columns: 1fr; gap: 0.8rem; }
    .hoc-paths-stage { padding: 1.2rem 1.3rem 1.3rem; }
    .hoc-paths-card { padding: 1.6rem 1.5rem 1.5rem; }
    .hoc-paths-card-title { font-size: 1.15rem; }
}

/* ============================================================
   13.x Home — Services (제가 하는 일)
   ============================================================ */
.hoc-services {
    padding: 5rem 1.25rem;
    background: var(--bg);
}
.hoc-services .inner { max-width: 1100px; margin: 0 auto; }
.hoc-services-grid {
    display: grid;
    grid-template-columns: repeat(2, 1fr);
    gap: 1.6rem;
    margin-top: 2.5rem;
}
.hoc-services-card {
    background: #fff;
    border: 1px solid var(--border);
    border-radius: 18px;
    padding: 2.2rem 2rem 2rem;
    transition: transform 0.18s ease, box-shadow 0.18s ease;
    display: flex;
    flex-direction: column;
}
.hoc-services-card:hover {
    transform: translateY(-3px);
    box-shadow: 0 18px 40px rgba(11, 18, 32, 0.08);
}
.hoc-services-card-place { border-top: 4px solid var(--accent); }
.hoc-services-card-blog { border-top: 4px solid var(--orange); }

.hoc-services-card-head {
    display: flex;
    align-items: center;
    gap: 1rem;
    margin-bottom: 0.8rem;
}
.hoc-services-card-num {
    display: inline-flex;
    align-items: center;
    justify-content: center;
    width: 44px;
    height: 44px;
    border-radius: 50%;
    font-size: 0.85rem;
    font-weight: 800;
    letter-spacing: 0.05em;
    flex-shrink: 0;
}
.hoc-services-card-place .hoc-services-card-num { background: var(--accent-soft); color: var(--accent-dark); }
.hoc-services-card-blog .hoc-services-card-num { background: var(--orange-soft); color: var(--orange-dark); }

.hoc-services-card-title {
    font-size: 1.4rem;
    font-weight: 800;
    color: var(--ink);
    letter-spacing: -0.022em;
    line-height: 1.3;
    margin: 0;
}
.hoc-services-card-lead {
    font-size: 0.96rem;
    line-height: 1.65;
    color: var(--muted);
    margin: 0 0 1.6rem;
}

.hoc-services-items {
    list-style: none;
    margin: 0 0 1.6rem;
    padding: 0;
    display: flex;
    flex-direction: column;
    gap: 0.9rem;
    border-top: 1px solid var(--border-soft);
    padding-top: 1.4rem;
}
.hoc-services-items li {
    display: flex;
    flex-direction: column;
    gap: 0.25rem;
}
.hoc-services-item-label {
    font-size: 1rem;
    font-weight: 800;
    color: var(--heading);
    letter-spacing: -0.012em;
}
.hoc-services-card-place .hoc-services-item-label::before {
    content: "▸";
    color: var(--accent);
    margin-right: 0.4em;
    font-size: 0.85em;
}
.hoc-services-card-blog .hoc-services-item-label::before {
    content: "▸";
    color: var(--orange);
    margin-right: 0.4em;
    font-size: 0.85em;
}
.hoc-services-item-desc {
    font-size: 0.9rem;
    line-height: 1.6;
    color: var(--muted);
    padding-left: 1.1em;
}

.hoc-services-more {
    display: inline-flex;
    align-items: center;
    gap: 0.3rem;
    margin-top: auto;
    padding-top: 0.5rem;
    font-size: 0.92rem;
    font-weight: 700;
    color: var(--accent-dark);
    text-decoration: none;
    border-top: 1px solid var(--border-soft);
}
.hoc-services-card-blog .hoc-services-more { color: var(--orange-dark); }
.hoc-services-more:hover { text-decoration: underline; }

@media (max-width: 767px) {
    .hoc-services { padding: 3.5rem 1.25rem; }
    .hoc-services-grid { grid-template-columns: 1fr; gap: 1.2rem; margin-top: 2rem; }
    .hoc-services-card { padding: 1.8rem 1.5rem 1.5rem; }
    .hoc-services-card-title { font-size: 1.2rem; }
}

/* ============================================================
   13.x Home — Peak-End Closing (마지막 모먼트)
   ============================================================ */
.hoc-closing {
    padding: 5.5rem 1.25rem 5rem;
    background:
        radial-gradient(ellipse 70% 60% at 50% 100%, rgba(159, 232, 112, 0.18) 0%, transparent 65%),
        var(--bg);
}
.hoc-closing .inner { max-width: 820px; }
.hoc-closing-card {
    background: #fff;
    border: 1px solid var(--border);
    border-radius: 24px;
    padding: 3.5rem 3rem 3rem;
    box-shadow: 0 30px 80px -25px rgba(11, 18, 32, 0.18);
    text-align: center;
    position: relative;
}
.hoc-closing-card::before {
    content: "";
    position: absolute;
    top: 0; left: 50%; transform: translate(-50%, -50%);
    width: 64px; height: 64px;
    background: var(--accent-bright);
    border-radius: 50%;
    box-shadow: 0 0 0 8px rgba(159, 232, 112, 0.25);
}
.hoc-closing-eyebrow {
    display: inline-block;
    font-size: 0.78rem;
    font-weight: 700;
    color: var(--heading);
    background: var(--accent-soft);
    padding: 6px 14px;
    border-radius: var(--radius-pill);
    margin-bottom: 1.4rem;
    margin-top: 0.5rem;
    letter-spacing: 0.02em;
}
.hoc-closing-title {
    font-size: 2.2rem;
    font-weight: 800;
    color: var(--heading);
    line-height: 1.3;
    letter-spacing: -0.025em;
    margin: 0 0 1.6rem;
}
.hoc-closing-accent {
    background: linear-gradient(180deg, transparent 62%, var(--accent-bright) 62%);
    padding: 0 0.12em;
}
.hoc-closing-body {
    font-size: 1.02rem;
    line-height: 1.85;
    color: var(--text);
    max-width: 600px;
    margin: 0 auto 2.2rem;
    text-align: left;
}
.hoc-closing-body p { margin: 0 0 1em; }
.hoc-closing-body p:last-child { margin: 0; }
.hoc-closing-body strong { color: var(--heading); font-weight: 700; }
.hoc-closing-cta { margin: 0 0 1.8rem; }
.hoc-closing-btn {
    font-size: 1.05rem;
    padding: 1rem 1.8rem;
    box-shadow: 0 12px 30px rgba(159, 232, 112, 0.4);
}
.hoc-closing-meta {
    list-style: none;
    padding: 1.2rem 0 0;
    margin: 0 0 2rem;
    border-top: 1px solid var(--border-soft);
    display: flex;
    flex-direction: column;
    gap: 0.5rem;
    font-size: 0.92rem;
    color: var(--muted);
    text-align: left;
    max-width: 600px;
    margin-left: auto;
    margin-right: auto;
}
.hoc-closing-meta li::before {
    content: "·";
    color: var(--accent);
    font-weight: 800;
    margin-right: 0.5em;
}
.hoc-closing-meta strong { color: var(--heading); font-weight: 700; }
.hoc-closing-sign {
    font-size: 0.95rem;
    color: var(--ink);
    font-weight: 600;
    margin: 0;
    letter-spacing: -0.012em;
}
.hoc-closing-sign span {
    color: var(--accent-dark);
    font-weight: 700;
}
@media (max-width: 767px) {
    .hoc-closing { padding: 3.5rem 1rem; }
    .hoc-closing-card { padding: 2.4rem 1.4rem 1.8rem; border-radius: 20px; }
    .hoc-closing-eyebrow { font-size: 0.72rem; }
    .hoc-closing-title { font-size: 1.55rem; line-height: 1.32; }
    .hoc-closing-body { font-size: 0.96rem; line-height: 1.78; }
    .hoc-closing-card::before { width: 44px; height: 44px; }
    .hoc-closing-btn { width: 100%; max-width: 360px; padding: 0.95rem 1.3rem; font-size: 0.96rem; }
    .hoc-closing-meta { font-size: 0.85rem; }
    .hoc-closing-sign { font-size: 0.88rem; }
}
@media (max-width: 540px) {
    .hoc-closing-card { padding: 2rem 1.2rem 1.6rem; }
    .hoc-closing-title { font-size: 1.4rem; }
}

/* ============================================================
   14. Micro-interactions — 스크롤 reveal + CTA ripple
   ============================================================ */

/* 스크롤 reveal — IntersectionObserver로 .reveal-in 클래스 토글 */
.reveal {
    opacity: 0;
    transform: translateY(24px);
    transition: opacity 0.7s cubic-bezier(0.22, 1, 0.36, 1), transform 0.7s cubic-bezier(0.22, 1, 0.36, 1);
}
.reveal.reveal-in {
    opacity: 1;
    transform: translateY(0);
}
@media (prefers-reduced-motion: reduce) {
    .reveal { opacity: 1; transform: none; transition: none; }
}

/* CTA ripple — 클릭 시 파동 */
.hoc-btn-primary,
.gh-head-cta,
.hoc-closing-btn {
    position: relative;
    overflow: hidden;
}
.ripple {
    position: absolute;
    border-radius: 50%;
    transform: scale(0);
    animation: ripple-anim 0.6s linear;
    background-color: rgba(255, 255, 255, 0.55);
    pointer-events: none;
}
@keyframes ripple-anim {
    to { transform: scale(4); opacity: 0; }
}
@media (prefers-reduced-motion: reduce) {
    .ripple { display: none; }
}

/* ========================================
   광고비 100만 원의 진짜 흐름 (home-ad-budget)
======================================== */
.hoc-ad-budget {
    background: #fff;
    padding: 5rem 1.5rem;
}
.hoc-ad-budget .inner { max-width: 1100px; margin: 0 auto; }
.hoc-ad-budget .hoc-section-head { text-align: center; margin-bottom: 2.5rem; }
.hoc-ad-budget .hoc-section-title { font-size: 1.8rem; line-height: 1.4; }
.hoc-ad-budget-accent { color: #059669; }
.hoc-ad-budget-figure {
    margin: 0 auto 2rem;
    max-width: 900px;
}
.hoc-ad-budget-figure img {
    width: 100%;
    height: auto;
    display: block;
    border-radius: 10px;
    box-shadow: 0 8px 24px rgba(11,18,32,0.06);
}
.hoc-ad-budget-foot {
    text-align: center;
    font-size: 1rem;
    line-height: 1.7;
    color: #4b5563;
    max-width: 760px;
    margin: 0 auto;
}
.hoc-ad-budget-foot strong { color: #047857; }
@media (max-width: 720px) {
    .hoc-ad-budget { padding: 3rem 1rem; }
    .hoc-ad-budget .hoc-section-title { font-size: 1.3rem; }
}

/* ========================================
   home-services — 카드 한 줄 강화
======================================== */
.hoc-services-card-desc {
    font-size: 1.05rem;
    line-height: 1.55;
    color: #1f2937;
    margin: 0 0 0.6rem;
    font-weight: 600;
}
.hoc-services-card-meta {
    font-size: 0.92rem;
    line-height: 1.6;
    color: #4b5563;
    margin: 0 0 1.6rem;
}

/* ========================================
   매출 공식 시각 비교 (home-formula)
======================================== */
.hoc-formula {
    background: #fff;
    padding: 5rem 1.5rem;
}
.hoc-formula .inner { max-width: 1100px; margin: 0 auto; }
.hoc-formula .hoc-section-head { text-align: center; margin-bottom: 2rem; }
.hoc-formula-equation {
    text-align: center;
    font-size: 1.5rem;
    font-weight: 700;
    color: #1f2937;
    margin: 1.5rem auto 3rem;
    padding: 1.4rem 1.5rem;
    background: #f9fafb;
    border-radius: 10px;
    border: 1px dashed #d1d5db;
    max-width: 720px;
    line-height: 1.5;
}
.hoc-formula-term { color: #059669; padding: 0 6px; }
.hoc-formula-compare {
    display: grid;
    grid-template-columns: 1fr 1fr;
    gap: 1.5rem;
    margin-bottom: 2rem;
}
.hoc-formula-card {
    background: #fff;
    border: 1px solid #e5e7eb;
    border-radius: 10px;
    padding: 2rem 1.8rem;
}
.hoc-formula-card-them { background: #f9fafb; }
.hoc-formula-card-us {
    background: #fff;
    border-top: 4px solid #059669;
    box-shadow: 0 8px 24px rgba(11,18,32,0.06);
}
.hoc-formula-card-tag {
    display: inline-block;
    font-size: 0.78rem;
    font-weight: 700;
    letter-spacing: 0.04em;
    padding: 6px 13px;
    border-radius: 6px;
    margin-bottom: 1.4rem;
}
.hoc-formula-card-them .hoc-formula-card-tag { background: #e5e7eb; color: #4b5563; }
.hoc-formula-card-us .hoc-formula-card-tag { background: #d1fae5; color: #047857; }
.hoc-formula-cells {
    display: grid;
    grid-template-columns: 1fr 1fr 1fr;
    gap: 8px;
    margin-bottom: 1.4rem;
}
.hoc-formula-cell {
    text-align: center;
    padding: 1.2rem 0.6rem;
    border-radius: 8px;
    display: flex;
    flex-direction: column;
    align-items: center;
    justify-content: center;
    gap: 4px;
    min-height: 92px;
}
.hoc-formula-cell-active {
    background: #d1fae5;
    color: #047857;
    border: 2px solid #059669;
}
.hoc-formula-cell-inactive {
    background: #f3f4f6;
    color: #9ca3af;
    border: 2px dashed #d1d5db;
}
.hoc-formula-cell-label { font-size: 0.95rem; font-weight: 700; }
.hoc-formula-cell-sub { font-size: 0.74rem; line-height: 1.3; opacity: 0.85; }
.hoc-formula-card-desc {
    font-size: 0.95rem;
    line-height: 1.55;
    color: #1f2937;
    margin: 0;
    text-align: center;
}
.hoc-formula-card-them .hoc-formula-card-desc { color: #4b5563; }
.hoc-formula-foot {
    text-align: center;
    font-size: 0.95rem;
    line-height: 1.7;
    color: #4b5563;
    max-width: 760px;
    margin: 0 auto;
}
@media (max-width: 720px) {
    .hoc-formula { padding: 3rem 1rem; }
    .hoc-formula-equation { font-size: 1.1rem; padding: 1rem 1rem; }
    .hoc-formula-compare { grid-template-columns: 1fr; gap: 1rem; }
    .hoc-formula-card { padding: 1.6rem 1.4rem; }
    .hoc-formula-cells { gap: 6px; }
    .hoc-formula-cell { padding: 0.9rem 0.4rem; min-height: 76px; }
    .hoc-formula-cell-label { font-size: 0.85rem; }
    .hoc-formula-cell-sub { font-size: 0.68rem; }
}

/* ========================================
   광고대행사 vs 큰아들마케팅 비교표 (home-vs-agency)
======================================== */
.hoc-vs {
    background: #FAFAF9;
    padding: 5rem 1.5rem;
}
.hoc-vs .inner { max-width: 1100px; margin: 0 auto; }
.hoc-vs .hoc-section-head { text-align: center; margin-bottom: 2.5rem; }
.hoc-vs .hoc-section-desc { max-width: 720px; margin: 1rem auto 0; color: #4b5563; }
.hoc-vs-table-wrap {
    overflow-x: auto;
    margin-top: 2rem;
    border-radius: 12px;
    box-shadow: 0 8px 24px rgba(11,18,32,0.06);
    background: #fff;
}
.hoc-vs-table {
    width: 100%;
    border-collapse: collapse;
    background: #fff;
    font-size: 0.96rem;
    line-height: 1.55;
}
.hoc-vs-table th, .hoc-vs-table td {
    padding: 1.2rem 1.4rem;
    text-align: left;
    vertical-align: top;
    border-bottom: 1px solid #f3f4f6;
}
.hoc-vs-table thead th {
    font-size: 0.95rem;
    font-weight: 700;
    padding: 1.4rem 1.4rem;
    border-bottom: 2px solid #e5e7eb;
}
.hoc-vs-th-axis { width: 130px; background: #fafafa; }
.hoc-vs-th-them { color: #4b5563; background: #f9fafb; }
.hoc-vs-th-us {
    color: #047857;
    background: #ecfdf5;
    border-top: 4px solid #059669;
}
.hoc-vs-axis-cell {
    width: 130px;
    background: #fafafa;
    font-weight: 700;
    font-size: 0.88rem;
    color: #6b7280;
    letter-spacing: 0.02em;
}
.hoc-vs-td-them { color: #4b5563; background: #fff; }
.hoc-vs-td-us {
    color: #1f2937;
    background: #f0fdf4;
    font-weight: 500;
}
.hoc-vs-table tbody tr:last-child th,
.hoc-vs-table tbody tr:last-child td { border-bottom: none; }
@media (max-width: 720px) {
    .hoc-vs { padding: 3rem 1rem; }
    .hoc-vs-table { font-size: 0.88rem; }
    .hoc-vs-table th, .hoc-vs-table td { padding: 0.9rem 0.9rem; }
    .hoc-vs-th-axis, .hoc-vs-axis-cell { width: 90px; }
}

/* ========================================
   플로팅 카톡 문의 버튼 (floating CTA)
======================================== */
.hoc-float-kakao {
    position: fixed;
    right: 24px;
    bottom: 24px;
    z-index: 9999;
    display: inline-flex;
    align-items: center;
    gap: 8px;
    padding: 14px 22px 14px 18px;
    background: #FEE500;
    color: #181600;
    border-radius: 999px;
    font-size: 15px;
    font-weight: 700;
    letter-spacing: -0.01em;
    text-decoration: none !important;
    box-shadow: 0 8px 24px rgba(15,15,15,0.18), 0 2px 6px rgba(15,15,15,0.10);
    transition: transform 0.18s ease, box-shadow 0.18s ease, background 0.18s ease;
    border: none;
}
.hoc-float-kakao:hover {
    transform: translateY(-2px);
    background: #FFE100;
    box-shadow: 0 12px 28px rgba(15,15,15,0.22), 0 4px 10px rgba(15,15,15,0.12);
    color: #181600;
}
.hoc-float-kakao:active { transform: translateY(0); }
.hoc-float-kakao-icon {
    width: 22px;
    height: 22px;
    color: #181600;
    flex-shrink: 0;
}
.hoc-float-kakao-text { white-space: nowrap; }
@media (max-width: 720px) {
    .hoc-float-kakao {
        right: 16px;
        bottom: 16px;
        padding: 12px 16px;
        font-size: 14px;
    }
}
@media (prefers-reduced-motion: reduce) {
    .hoc-float-kakao { transition: none; }
    .hoc-float-kakao:hover { transform: none; }
}

/* /consulting/ 6단계 펼침 아코디언 — JS로 생성 */
.hoc-acc {
    border: 1px solid #E5E7EB;
    border-radius: 10px;
    margin: 1em 0;
    background: #fff;
    transition: border-color 0.2s ease, box-shadow 0.2s ease;
    overflow: hidden;
}
.hoc-acc.open {
    border-color: #00BC68;
    box-shadow: 0 2px 12px rgba(0, 188, 104, 0.08);
}
.hoc-acc-summary {
    cursor: pointer;
    padding: 1.2em 1.5em;
    font-size: 1.08rem;
    font-weight: 600;
    user-select: none;
    position: relative;
    transition: background 0.15s ease;
}
.hoc-acc-summary:hover { background: #F9FAFB; }
.hoc-acc.open .hoc-acc-summary {
    border-bottom: 1px solid #E5E7EB;
    background: #F9FAFB;
}
.hoc-acc-arrow {
    float: right;
    display: inline-block;
    transform: rotate(-90deg);
    transition: transform 0.2s ease;
    font-size: 0.75em;
    color: #6B7280;
    margin-top: 0.3em;
}
.hoc-acc.open .hoc-acc-arrow {
    transform: rotate(0deg);
    color: #00BC68;
}
.hoc-acc-body {
    display: none;
    padding: 1.2em 1.5em 1.5em 1.5em;
}
.hoc-acc.open .hoc-acc-body { display: block; }
.hoc-acc-body h3 { font-size: 1.15rem; margin-top: 1.4em; margin-bottom: 0.6em; }
.hoc-acc-body h4 { font-size: 1.02rem; margin-top: 1.2em; margin-bottom: 0.5em; color: #1F2937; }
.hoc-acc-body table { font-size: 0.95rem; margin: 0.8em 0; }
.hoc-acc-body > *:first-child { margin-top: 0; }
.hoc-acc-body > *:last-child { margin-bottom: 0; }

/* 헤딩 [슬라이드] 마커로 변환되는 슬라이더 — JS로 생성 */
.hoc-slider-wrap {
    position: relative;
    margin: 1.2em 0 1.6em;
    border-radius: 10px;
    background: #F9FAFB;
    padding: 0;
    overflow: hidden;
}
.hoc-slider-track {
    display: flex;
    overflow-x: auto;
    scroll-snap-type: x mandatory;
    scroll-behavior: smooth;
    -webkit-overflow-scrolling: touch;
    scrollbar-width: thin;
}
.hoc-slider-track::-webkit-scrollbar { height: 6px; }
.hoc-slider-track::-webkit-scrollbar-track { background: transparent; }
.hoc-slider-track::-webkit-scrollbar-thumb { background: rgba(0, 188, 104, 0.3); border-radius: 3px; }
.hoc-slider-track > * {
    flex: 0 0 100%;
    scroll-snap-align: start;
    margin: 0;
    padding: 1em;
    box-sizing: border-box;
    text-align: center;
}
.hoc-slider-track img {
    max-width: 100%;
    height: auto;
    border-radius: 8px;
    box-shadow: 0 2px 8px rgba(0, 0, 0, 0.06);
}
.hoc-slider-track figure { margin: 0; }
.hoc-slider-track figcaption {
    font-size: 0.85rem;
    color: #6B7280;
    margin-top: 0.6em;
}
.hoc-slider-btn {
    position: absolute;
    top: 50%;
    transform: translateY(-50%);
    width: 40px;
    height: 40px;
    border-radius: 50%;
    border: none;
    background: rgba(255, 255, 255, 0.9);
    color: #1F2937;
    font-size: 26px;
    line-height: 1;
    cursor: pointer;
    box-shadow: 0 2px 8px rgba(0, 0, 0, 0.12);
    z-index: 2;
    transition: background 0.15s ease, transform 0.15s ease;
    padding: 0;
    display: flex;
    align-items: center;
    justify-content: center;
}
.hoc-slider-btn:hover { background: #fff; transform: translateY(-50%) scale(1.05); }
.hoc-slider-prev { left: 10px; }
.hoc-slider-next { right: 10px; }
.hoc-slider-counter {
    position: absolute;
    bottom: 10px;
    right: 14px;
    background: rgba(0, 0, 0, 0.55);
    color: #fff;
    font-size: 0.75rem;
    padding: 3px 10px;
    border-radius: 12px;
    z-index: 2;
}
@media (max-width: 600px) {
    .hoc-slider-btn { width: 34px; height: 34px; font-size: 22px; }
    .hoc-slider-prev { left: 6px; }
    .hoc-slider-next { right: 6px; }
}

/* =================================================================
   Phase 1 — 토스 스타일 부분 적용 (2026-05-15)
   - 1. 형광펜 mark — 그린 톤 형광
   - 2. 깔끔한 표 .hoc-toss-table — 회색 헤더 + radius
   - 3. 인라인 CTA 박스 .hoc-cta-inline — 회색 박스 + 우측 그린 버튼
   - 4. 시리즈 박스 .hoc-cta-box — 큰 박스 + 시리즈 글 리스트
   ================================================================= */

/* ----- 1. 형광펜 강조 (mark) ----- */
.gh-content mark,
mark.hoc-mark {
    background: linear-gradient(180deg, transparent 55%, #D9F3E4 55%, #D9F3E4 95%, transparent 95%);
    color: inherit;
    padding: 0 2px;
    border-radius: 0;
    font-weight: 500;
    text-decoration: none;
}
.gh-content mark strong,
mark.hoc-mark strong { font-weight: 700; }

/* ----- 2. 깔끔한 표 (gh-content 기본 표에도 토스 톤 입힘) ----- */
/* 기본 표 — 모든 .gh-content table에 적용 (사장님 마크다운 표 자동) */
.gh-content table.hoc-toss-table,
.gh-content > table {
    width: 100%;
    border-collapse: separate;
    border-spacing: 0;
    margin: 2em 0;
    border: 1px solid #E5E8EB;
    border-radius: 12px;
    overflow: hidden;
    font-size: 0.96em;
    background: #fff;
}
.gh-content table.hoc-toss-table thead,
.gh-content > table thead {
    background: #F4F6F8;
}
.gh-content table.hoc-toss-table thead th,
.gh-content > table thead th {
    padding: 14px 18px;
    font-weight: 600;
    color: #4E5968;
    text-align: left;
    border-bottom: 1px solid #E5E8EB;
    font-size: 0.95em;
}
.gh-content table.hoc-toss-table tbody td,
.gh-content > table tbody td {
    padding: 14px 18px;
    border-top: 1px solid #F2F4F6;
    color: #191F28;
    vertical-align: top;
}
.gh-content table.hoc-toss-table tbody tr:first-child td,
.gh-content > table tbody tr:first-child td {
    border-top: none;
}
.gh-content table.hoc-toss-table tbody tr:nth-child(even),
.gh-content > table tbody tr:nth-child(even) {
    background: #FBFBFC;
}

/* ----- 3. 인라인 CTA 박스 (회색 박스 + 우측 그린 버튼) ----- */
/* JS가 마크다운 `<!--cta-inline:제목|버튼텍스트|URL-->`를 변환 */
.hoc-cta-inline {
    display: flex;
    align-items: center;
    justify-content: space-between;
    gap: 16px;
    background: #F4F6F8;
    border-radius: 12px;
    padding: 18px 24px;
    margin: 2em 0;
    flex-wrap: wrap;
}
.hoc-cta-inline-text {
    color: #4E5968;
    font-size: 0.98em;
    font-weight: 500;
    margin: 0;
    flex: 1 1 auto;
}
.hoc-cta-inline-btn {
    display: inline-block;
    background: #00BC68;
    color: #fff;
    padding: 12px 20px;
    border-radius: 10px;
    font-weight: 600;
    text-decoration: none;
    font-size: 0.95em;
    white-space: nowrap;
    transition: background 0.15s ease, transform 0.15s ease;
}
.hoc-cta-inline-btn:hover {
    background: #00A057;
    color: #fff;
    text-decoration: none;
    transform: translateY(-1px);
}
@media (max-width: 600px) {
    .hoc-cta-inline { padding: 16px 18px; }
    .hoc-cta-inline-btn { width: 100%; text-align: center; }
}

/* ----- 4. 시리즈 박스 (큰 박스 + 시리즈 리스트 + 전체보기) ----- */
.hoc-series-box {
    background: #fff;
    border: 1px solid #E5E8EB;
    border-radius: 16px;
    padding: 28px 30px;
    margin: 2.5em 0;
}
.hoc-series-box-eyebrow {
    display: inline-flex;
    align-items: center;
    gap: 6px;
    color: #6B7684;
    font-size: 0.85em;
    font-weight: 500;
    margin-bottom: 8px;
}
.hoc-series-box-eyebrow::before {
    content: "○";
    color: #00BC68;
    font-size: 1.2em;
    line-height: 1;
}
.hoc-series-box-title {
    font-size: 1.3em;
    font-weight: 700;
    color: #191F28;
    margin: 0 0 10px 0;
}
.hoc-series-box-desc {
    color: #4E5968;
    font-size: 0.96em;
    margin: 0 0 18px 0;
    line-height: 1.6;
}
.hoc-series-box-divider {
    height: 1px;
    background: #F2F4F6;
    margin: 18px 0;
}
.hoc-series-box-list {
    list-style: none;
    padding: 0;
    margin: 0 0 20px 0;
    display: flex;
    flex-direction: column;
    gap: 12px;
}
.hoc-series-box-list li {
    display: flex;
    gap: 12px;
    align-items: baseline;
}
.hoc-series-box-num {
    color: #00BC68;
    font-weight: 600;
    font-size: 0.95em;
    flex-shrink: 0;
    min-width: 22px;
}
.hoc-series-box-list a {
    color: #191F28;
    text-decoration: underline;
    text-decoration-color: #C9D1D9;
    text-underline-offset: 3px;
    font-size: 0.98em;
}
.hoc-series-box-list a:hover {
    color: #00BC68;
    text-decoration-color: #00BC68;
}
.hoc-series-box-cta {
    text-align: center;
    margin-top: 8px;
}
.hoc-series-box-cta a {
    display: inline-block;
    background: #00BC68;
    color: #fff;
    padding: 10px 20px;
    border-radius: 10px;
    font-weight: 600;
    text-decoration: none;
    font-size: 0.92em;
    transition: background 0.15s ease;
}
.hoc-series-box-cta a:hover {
    background: #00A057;
    color: #fff;
    text-decoration: none;
}
@media (max-width: 600px) {
    .hoc-series-box { padding: 22px 20px; }
    .hoc-series-box-title { font-size: 1.15em; }
}

/* ----- 5. 우측 sticky 목차 (TOC) — 블로그 글 (post.hbs) only ----- */
.article-with-toc {
    display: grid;
    grid-template-columns: minmax(0, 720px) 240px;
    column-gap: 60px;
    max-width: 1080px;
    margin: 0 auto;
    padding: 0 1.25rem;
    align-items: start;
}
.article-with-toc > .gh-content {
    max-width: 720px;
    padding-left: 0;
    padding-right: 0;
    margin: 0;
}
.hoc-toc {
    position: sticky;
    top: 100px;
    align-self: start;
    padding-top: 2rem;
    max-height: calc(100vh - 120px);
    overflow-y: auto;
    scrollbar-width: thin;
}
.hoc-toc-inner {
    display: flex;
    flex-direction: column;
    gap: 4px;
    border-left: 1px solid #E5E8EB;
    padding-left: 16px;
}
.hoc-toc-link {
    display: block;
    color: #6B7684;
    font-size: 0.92rem;
    font-weight: 500;
    line-height: 1.45;
    padding: 8px 0;
    text-decoration: none;
    border-left: 2px solid transparent;
    margin-left: -17px;
    padding-left: 16px;
    transition: color 0.15s ease, border-color 0.15s ease, font-weight 0.15s ease;
}
.hoc-toc-link:hover {
    color: #191F28;
    text-decoration: none;
}
.hoc-toc-link.is-active {
    color: #00BC68;
    font-weight: 700;
    border-left-color: #00BC68;
}
.hoc-toc-link[data-level="3"] {
    padding-left: 28px;
    font-size: 0.88rem;
    color: #8B95A1;
}
.hoc-toc-link[data-level="3"].is-active {
    color: #00BC68;
}
.hoc-toc-empty {
    display: none;
}
/* 1199px 이하 — TOC 숨김 + 본문 가운데 정렬 */
@media (max-width: 1199px) {
    .article-with-toc {
        display: block;
        max-width: 720px;
    }
    .hoc-toc {
        display: none;
    }
}

/* ----- 6. Hero 직후 매출 결과 strip ----- */
.hoc-result-strip {
    background: #FAFAF7;
    padding: 60px 0 50px;
    border-bottom: 1px solid #F0EDE3;
}
.hoc-result-strip-head {
    text-align: center;
    margin-bottom: 32px;
}
.hoc-result-strip-eyebrow {
    display: inline-block;
    color: #00BC68;
    font-size: 0.85rem;
    font-weight: 700;
    letter-spacing: 0.04em;
    margin: 0 0 8px 0;
}
.hoc-result-strip-title {
    font-size: 1.8rem;
    font-weight: 800;
    color: #191F28;
    letter-spacing: -0.02em;
    line-height: 1.3;
    margin: 0;
}
.hoc-result-grid {
    display: grid;
    grid-template-columns: repeat(4, 1fr);
    gap: 16px;
    max-width: 1080px;
    margin: 0 auto;
}
.hoc-result-card {
    display: flex;
    flex-direction: column;
    gap: 8px;
    background: #fff;
    border-radius: 14px;
    padding: 22px 20px;
    border: 1px solid #E9E5DC;
    text-decoration: none;
    color: inherit;
    transition: transform 0.2s ease, box-shadow 0.2s ease, border-color 0.2s ease;
}
.hoc-result-card:hover {
    transform: translateY(-3px);
    box-shadow: 0 12px 28px rgba(17, 24, 39, 0.08);
    border-color: #00BC68;
    text-decoration: none;
    color: inherit;
}
.hoc-result-card-tag {
    color: #6B7684;
    font-size: 0.82rem;
    font-weight: 500;
}
.hoc-result-card-stat {
    color: #191F28;
    font-size: 1.05rem;
    font-weight: 700;
    line-height: 1.3;
    margin: 0;
}
.hoc-result-card-num {
    color: #00BC68;
    font-size: 1.6rem;
    font-weight: 800;
    letter-spacing: -0.02em;
    margin: 0 2px;
}
.hoc-result-card-desc {
    color: #4E5968;
    font-size: 0.88rem;
    line-height: 1.5;
    margin: 4px 0 0 0;
}
.hoc-result-strip-disclaimer {
    text-align: center;
    color: #8B95A1;
    font-size: 0.82rem;
    margin: 24px 0 0 0;
}
@media (max-width: 900px) {
    .hoc-result-grid { grid-template-columns: 1fr 1fr; }
    .hoc-result-strip-title { font-size: 1.5rem; }
}
@media (max-width: 480px) {
    .hoc-result-strip { padding: 44px 0 36px; }
    .hoc-result-grid { gap: 12px; }
    .hoc-result-card { padding: 18px 16px; }
    .hoc-result-card-num { font-size: 1.4rem; }
    .hoc-result-strip-title { font-size: 1.3rem; }
}